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Item #:
335289
E-Commerce 2015 (11th Edition)
84% of respondents would recommend this to a friend
Item #:
335289
HKD 527
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What Stands Out
Comprehensive Coverage
This edition offers an extensive analysis of e-commerce trends, addressing current issues and future possibilities, making it an essential resource for students and professionals alike.
Updated Case Studies
Includes relevant case studies that reflect real-world applications, providing readers with practical insights and deeper understanding of e-commerce strategies in various industries.
Expert Insights
Features contributions from industry experts, offering valuable perspectives and proven tactics, thereby enhancing learning and equipping readers with knowledge required to thrive in the e-commerce landscape.
Product Details
| Publisher | Pearson |
| Publication date | December 5, 2014 |
| Edition | 11th |
| Language | English |
| Print length | 912 pages |
| ISBN-10 | 0133507165 |
| ISBN-13 | 978-0133507164 |
| Item Weight | 3.56 pounds (1.61 kg) |
| Dimensions | 1.4 x 8.2 x 10 inches (3.6 x 20.8 x 25.4 cm) |
Who Should Buy?
-
E-commerce Students
Ideal for students studying e-commerce, providing foundational knowledge and recent trends in the industry.
-
Business Professionals
Useful for professionals looking to implement or enhance e-commerce strategies in their businesses.
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Digital Marketers
Beneficial for marketers seeking to understand the latest tools and techniques in e-commerce marketing.
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Advanced Practitioners
Not suitable for very experienced e-commerce professionals who may require more advanced or specialized resources.
Product Description
E-Commerce 2015 (11th Edition)
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Management Editorial Review
E-Commerce 2015 (11th Edition) is published by Pearson and boasts a comprehensive length of 912 pages, making it a valuable resource for both students and aspiring entrepreneurs. Reviewers appreciate its up-to-date information and diverse subjects which cover the full scope of eCommerce and related technologies. While some users have faced challenges with the rental condition of the book, the overall content remains highly regarded for its clarity and relevance in a fast-evolving field. The importance of using the most current edition is noted, especially as technology continues to advance in this area.
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Pros
- Comprehensive content covers various eCommerce topics
- Up-to-date information on current events
- Easy to understand with good terminology
- Useful for starting a new business
- Valuable resource for college students
Cons
- Some rental copies may arrive in less than ideal condition
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