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102848725
Misbehaving: The Making of Behavioral Economics, (Hardcover)
物品 #:
102848725
HKD 283
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Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world.
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產品詳情
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | May, 2015 |
| Pages | 432 |
| Reading level | General/Trade |
| Subgenre | Consumer Behavior |
| Edition | 1 |
| Publisher | W. W. Norton & Company |
| Original languages | English |
| Language | English |
| Awards won | Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. |
| Is collectible | N |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9.5 in |
| Assembled product weight | 1.7 lb (770 grams) |
| Bisac subject heading | Business & Economics |
產品敘述
Misbehaving: The Making of Behavioral Economics, (Hardcover)
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Richard H Thaler All Books Editorial Review
Misbehaving: The Making of Behavioral Economics, (Hardcover) is an insightful exploration into the world of behavioral economics, offering readers a thorough understanding of consumer behavior and decision-making processes. This non-fiction work spans 432 pages and is published by W. W. Norton & Company. Shortlisted for the prestigious Financial Times & McKinsey Business Book of the Year Award, the book delves deep into how human quirks influence financial investments and economic policies. Readers have praised its engaging writing style and the way complex concepts are made accessible to all, making it an excellent resource for anyone interested in business and investing.
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優點
- Engaging writing style makes complex concepts clear
- Insightful exploration of consumer behavior
- Shortlisted for a prestigious literary award
- Well-structured and easy to read
- Relevant for both professionals and general readers
缺點
- A lengthy read that may require commitment
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HKD 283
現在訂購，約可在下列時間收貨： Sunday, 十月 04
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特色和優勢
- Explores the human side of economics, challenging traditional views.
- Written by Richard H. Thaler, a pioneer in behavioral economics.
- Combines psychology with market behavior for smarter decision-making.
- Uses humor and engaging stories to illustrate key concepts.
- Highlights the real impacts of human biases on economic outcomes.
- A must-read for anyone looking to understand their own financial decisions.
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