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Sport Consumer Behaviour
Sport Consumer Behaviour
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Sport Consumer Behaviour
Sport Consumer Behaviour
Sport Consumer Behaviour
物品 #: 60474787

Sport Consumer Behaviour

88% of respondents would recommend this to a friend

物品 #: 60474787

HKD 593

HKD 752

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Shop Sport Consumer Behaviour online at a best price in 香港. 1138912492
  • All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including:social media and digital marketingthe segmentation of the sport consumer marketservice quality and customer satisfactionsport consumer personalities and attitudesthe external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Publisher Routledge
Publication date July 18, 2016
Edition 1st
Language English
Print length 344 pages
ISBN-10 1138912492
ISBN-13 978-1138912496
Item Weight 1.4 pounds (640 grams)
Dimensions 6.85 x 0.78 x 9.69 inches (17.4 x 2 x 24.6 cm)

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Sport Consumer Behaviour

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HKD 593

HKD 752

現在訂購，約可在下列時間收貨： 星期四, 十月 22

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存貨僅剩 5 個物品。
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