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63216966
Marketing Analytics: Based on First Principles
86% of respondents would recommend this to a friend
物品 #:
63216966
HKD 604
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現在訂購，約可在下列時間收貨： 星期五, 十月 02
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Marketing Analytics will help you to contextualize models and statistical analysis within the foundational principles of marketing.
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What Stands Out
First Principles Approach
Utilizes a foundational methodology for marketing analytics, promoting deep understanding and effective problem-solving. This sets it apart from traditional methods, encouraging innovative and tailored strategies for unique business challenges.
Comprehensive Framework
Offers a holistic view of marketing performance, incorporating various metrics and data sources. This allows businesses to make informed decisions based on a cohesive understanding of their marketing landscape.
Actionable Insights
Transforms complex data into clear, actionable strategies that drive growth. By focusing on practical applications, the product empowers marketers to implement changes that lead to measurable improvement in campaign effectiveness.
產品詳情
| Publisher | Bloomsbury Academic |
| Publication date | May 5, 2022 |
| Language | English |
| Print length | 432 pages |
| ISBN-10 | 1352013193 |
| ISBN-13 | 978-1352013191 |
| Item Weight | 1.88 pounds (850 grams) |
| Dimensions | 6.69 x 0.88 x 9.61 inches (17 x 2.2 x 24.4 cm) |
| Country of Origin | This item will be imported from US |
| Date First Available | May 07, 2022 |
| What is in the box | Marketing Analytics: Based on... For more details, please check description/product details |
Who Should Buy?
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Marketing Professionals
Marketing analysts and professionals looking for foundational knowledge to enhance their analytical skills and strategies.
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Students Learning Analytics
Students studying marketing or analytics who seek a solid basis to grasp complex marketing data concepts.
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Business Strategists
Strategists aiming to make data-driven decisions supported by comprehensive analytics insights for effective marketing strategies.
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Beginner Marketers
Individuals with minimal marketing experience may find the concepts too advanced and challenging to grasp initially.
產品敘述
Marketing Analytics: Based on First Principles
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Research Editorial Review
Marketing Analytics: Based on First Principles is a highly recommended book for marketers and individuals interested in data-driven decision making. The authors provide a comprehensive background on the various approaches to analyze data and guide readers with data and code that can be analyzed on personal computers. The book is easy to understand with modern examples and visuals that facilitate learning. The book includes R & Tableau code and provides a pathway to excellent analytics practices. The companion website has cases and helpful explainer videos by Dr. Petersen, and students can use R and Tableau for free. For instructors, this book is a true gem as it provides everything needed for minimal prep time for the course.
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優點
- Provides comprehensive information on data analytics with modern examples
- Includes R & Tableau code
- Easy to understand with visuals
- Companion website provides cases and explainer videos
- Suitable for students and professors
- Helps guide readers with data-driven decision-making
Product Price History
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HKD 604
現在訂購，約可在下列時間收貨： 星期五, 十月 02
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特色和優勢
- Gain a comprehensive understanding of marketing analytics techniques.
- Learn to apply a problem-centric framework for effective decision-making.
- Utilize vivid examples and a running case study for practical learning.
- Access a companion website with datasets and instructional videos.
- Adopt a software-agnostic approach using free tools like R and Tableau.
- Ideal for advanced students and marketing practitioners seeking data-driven strategies.
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