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Research Methods for Business Students
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Research Methods for Business Students
Research Methods for Business Students is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.
Research Methods for Business Students
物品 #: 87784627

Research Methods for Business Students

物品 #: 87784627

HKD 699

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Research Methods for Business Students is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.
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What Stands Out

Comprehensive Coverage
Offers extensive insights into various research methodologies, equipping students with the tools necessary for effective business analysis and decision-making.
Practical Applications
Focuses on real-world applications, enabling students to apply theoretical knowledge to actual business scenarios, thus enhancing learning outcomes and employability.
Student-Friendly Approach
Written in an accessible style, making complex concepts understandable for all levels, ensuring that business students can grasp and utilize research methods effectively.

產品詳情

Shop Research Methods for Business Students online at a best price in 香港. 1292402725
Publisher Pearson Education Limited
Publication date March 28, 2023
Language English
Print length 888 pages
ISBN-10 1292402725
ISBN-13 978-1292402727
Item Weight 3.65 pounds (1.66 kg)
Dimensions 7.8 x 1.42 x 10.55 inches (19.8 x 3.6 x 26.8 cm)

Who Should Buy?

Suitable For
  • Business Students

    Ideal for undergraduate or graduate business students wanting structured guidance on research methods in their studies.

  • Academic Researchers

    Useful for early-career researchers seeking a foundational understanding of research methodologies applicable to business contexts.

  • Professionals in Transition

    Helpful for industry professionals transitioning to academic roles or pursuing further education in business research.

Not Suitable For
  • Advanced Researchers

    Not suitable for experienced researchers who require in-depth or specialized methodologies beyond an introductory level.

產品敘述

Research Methods for Business Students

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客戶問題與解答

  • 題: What is 'Research Methods for Business Students' about?

    回答: 'Research Methods for Business Students' is a comprehensive guide that equips students with the essential research techniques needed in business studies. It covers a wide range of topics including qualitative and quantitative research methods, data analysis, and ethical considerations in research. This book serves as a critical resource for students aiming to understand how to effectively conduct research, analyze findings, and apply insights in real-world business scenarios, making it a fundamental tool for academic success.
  • 題: Who is the target audience for this book?

    回答: The book is primarily aimed at undergraduate and postgraduate students studying business and management. It is also suitable for researchers and practitioners seeking to enhance their understanding of effective research methodologies. The content is structured to cater to novices and those with some familiarity, ensuring that readers at different knowledge levels can benefit from the insights provided.
  • 題: What are the key research methodologies discussed in the book?

    回答: The book discusses various key methodologies including qualitative methods, such as interviews and focus groups, and quantitative approaches like surveys and experiments. Each method is explored in terms of its strengths and weaknesses, providing a balanced view and helping readers choose the appropriate methodology based on their research objectives. Practical applications of these methods in real-world business contexts enhance the learning experience.
  • 題: How can this book help with my academic projects?

    回答: This book offers a structured approach to developing research projects, helping students to identify research questions, select suitable methodologies, and effectively analyze data. With clear examples and case studies, it empowers students to tackle their projects with confidence, ensuring a thorough understanding of the research process from start to finish. This guidance is essential for producing high-quality academic work.
  • 題: What are the advantages of qualitative research methods discussed?

    回答: Qualitative research methods provide detailed insights into human behavior and motivations, allowing researchers to explore complex phenomena in depth. The book highlights benefits such as flexibility in data collection, the richness of data obtained, and the ability to uncover unexpected findings. These methods enable researchers to capture the subtleties of human experience, making them invaluable in business research that requires deeper understanding.
  • 題: How does this book address ethical considerations in research?

    回答: The book emphasizes the importance of ethics in conducting research, outlining key principles such as informed consent, confidentiality, and the fair treatment of participants. It provides guidelines and frameworks to help students navigate ethical dilemmas and ensure that their research adheres to established ethical standards. Understanding these considerations is crucial in gaining credibility and respect in the academic and business community.
  • 題: Can this book help with statistical analysis?

    回答: Yes, the book includes sections dedicated to statistical analysis, explaining various techniques for analyzing quantitative data. It covers fundamental concepts such as descriptive statistics, inferential statistics, and the use of software for analysis. This knowledge is vital for students who are required to interpret numerical data and make data-driven decisions in business research projects.
  • 題: Is there a focus on practical application in the book?

    回答: Absolutely, the book is rich with practical examples and case studies that illustrate how research methods are applied in real-world business settings. This focus on practical application helps students bridge the gap between theory and practice, ensuring they can recognize and implement effective research strategies in their future careers, thus enhancing their employability.
  • 題: What resources accompany this book for further learning?

    回答: The book often comes with access to online resources, including supplementary materials such as video tutorials, interactive exercises, and additional case studies. These resources are designed to enhance the learning experience, providing students with diverse tools and insights that foster a deeper understanding of research methods and facilitate engagement with the subject matter.
  • 題: Where can I buy 'Research Methods for Business Students' in Hong Kong?

    回答: You can purchase 'Research Methods for Business Students' through Ubuy, which offers a convenient way to shop for a wide range of academic books and resources. Ubuy provides a user-friendly platform to browse, compare options, and find your desired title, making it easy to access this essential resource for your studies and research projects.

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優點

  • Comprehensive coverage of methodologies
  • Clear and engaging writing style
  • Real-world case studies included
  • Useful for both students and professionals
  • Well-organized structure and sections

缺點

  • Some content may feel dense

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HKD 699

現在訂購，約可在下列時間收貨： Sunday, 八月 30

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特色和優勢

  • Market-leading textbook for business research methods.
  • Over 500,000 copies sold, highly cited in various fields.
  • Guides students from topic selection to dissertation presentation.
  • Includes practical tips, self-study prompts, and case studies.
  • Features a wealth of engaging content, including downloadable datasets.
  • Available in both traditional and interactive digital formats (Revel®).

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