This is Service Design Thinking: Basics, Tools, Cases
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Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers.
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產品詳情
| Publisher | Wiley |
| Publication date | January 11, 2012 |
| Edition | 1st |
| Language | English |
| Print length | 384 pages |
| ISBN-10 | 9781118156308 |
| ISBN-13 | 978-1118156308 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 7.3 x 0.8 x 9.1 inches (18.5 x 2 x 23.1 cm) |
Who Should Buy?
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Design Practitioners
Ideal for designers looking to enhance their service design skills with practical tools and methodologies.
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Business Strategists
Useful for strategists wanting to incorporate service design thinking into their business models and strategies.
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Students and Educators
Beneficial for students studying design or business, as well as educators teaching service design concepts.
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Newcomers to Design
Not suitable for absolute beginners who may find the concepts too advanced without prior knowledge.
產品敘述
This is Service Design Thinking: Basics, Tools, Cases
About This Item
Introducing "This is Service Design Thinking: Basics, Tools, Cases 1st Edition" – a must-have book for anyone interested in the world of design thinking and service design. Service design is a rapidly growing field that focuses on creating memorable and meaningful experiences for customers. By understanding the needs and expectations of users, service design professionals are able to develop innovative solutions that improve the quality of services and products. With this book, you will dive deep into the fundamentals of service design thinking.
Explore the basics, tools, and real-life case studies that highlight the power and impact of this approach. Whether you are a business professional, a designer, or simply curious about the world of design thinking, this book will provide you with valuable insights and guidance. Learn how to apply design thinking principles to shift your perspective and understand the needs of your customers better. Discover the tools and techniques used by industry experts to analyze, visualize, and improve service experiences.
Gain inspiration from real-life case studies that showcase successful applications of service design thinking in various industries. This comprehensive 1st edition book covers everything you need to know about service design thinking. From the conceptual framework to practical examples, it equips you with the knowledge and skills to create exceptional experiences for your customers. Why wait any longer? Dive into the world of service design thinking and elevate your business or organization to new heights. Order your copy of "This is Service Design Thinking: Basics, Tools, Cases 1st Edition" now and unlock the potential of design thinking to transform the way you create and deliver services.
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HKD 289
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特色和優勢
- Service design thinking improves customer experience
- Small nuances in service design decide customer choices
- Book combines knowledge of 23 international authors
- Book is divided into 3 sections with real-life case studies
- Includes a one-page Customer Journey Canvas
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