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物品 #:
83395396
Propaganda
85% of respondents would recommend this to a friend
物品 #:
83395396
HKD 97
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產品詳情
- 2024 Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call branding. Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the father of public relations. Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called engineering of consent.' During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would Make the World Safe for Democracy. The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker father of public relations. Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company.
| Publisher | Martino Fine Books |
| Publication date | January 1, 2024 |
| Language | English |
| Print length | 138 pages |
| ISBN-10 | 1684228417 |
| ISBN-13 | 978-1684228416 |
| Item Weight | 6.6 ounces (187.11 grams) |
| Dimensions | 5.5 x 0.35 x 8.5 inches (14 x 0.9 x 21.6 cm) |
產品敘述
Propaganda
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History & Theory Editorial Review
**** The book under review delves deeply into the origins and implications of propaganda, narrated by an author who candidly acknowledges his own role in shaping this formidable instrument over the years. Readers frequently express a mix of admiration and unease regarding the author's unabashed recognition of the "invisible government" that orchestrates societal control, prompting reflections on both historical and contemporary methods of mass influence. Several reviewers commend the book for its eye-opening revelations and the necessity of understanding propaganda's mechanics in today's media landscape. It is hailed as essential reading for those wishing to shield themselves against manipulative narratives. The first half of the text particularly stands out for its captivating exploration of societal control, offering a disquieting yet thought-provoking perspective on leadership and governance. However, some readers express disappointment in the lack of psychological and methodological insight into propaganda tactics, which they feel have evolved significantly since the book’s publication. They desire a deeper exploration of how these techniques are employed in modern contexts, rather than a heavier focus on historical philosophy. Overall, this book serves as a cautionary guide on the nature of propaganda, whether in media or everyday interactions, resonating powerfully with those who seek to cultivate critical thinking skills amid a saturated information environment. **Pros and Cons:** **
Customer Reviews & Ratings
940 客戶評分
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5 星
72%
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4 星
15%
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3 星
8%
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2 星
3%
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1 星
2%
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優點
- Eye-opening exploration of propaganda and societal control.
- Essential reading for understanding modern media manipulation.
- Engaging insights into the author's experiences as a propagandist.
- Captivating first half that discusses the concept of "invisible government."
缺點
- Lacks detailed discussion on the psychology and methods of propaganda.
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HKD 97
現在訂購，約可在下列時間收貨： 星期六, 十月 17
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