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Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy.
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What Stands Out
Comprehensive Insights
Offers extensive coverage of marketing strategies, theories, and practices, making it suitable for both students and professionals looking to deepen their understanding of marketing management.
Real-World Applications
Includes practical examples and case studies that illustrate how marketing concepts are applied in real business scenarios, enhancing learning and retention for users.
Updated Content
Reflects the latest trends and technologies in marketing, ensuring readers are equipped with current knowledge and skills to excel in today's dynamic marketing landscape.
產品詳情
| Publisher | Pearson |
| Publication date | January 16, 2015 |
| Edition | 6th |
| Language | English |
| Print length | 360 pages |
| ISBN-10 | 9780133871319 |
| ISBN-13 | 978-0133871319 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 7.4 x 0.3 x 9 inches (18.8 x 0.8 x 22.9 cm) |
Who Should Buy?
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Marketing Students
Provides essential marketing concepts, principles, and frameworks necessary for academic success in marketing courses.
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Marketing Professionals
Offers strategic insights and practical tools to enhance skills for effective marketing management in various industries.
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Business Educators
Serves as a comprehensive teaching resource with structured frameworks suitable for developing marketing curricula.
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Beginner Marketers
May be too advanced for those just starting, lacking foundational marketing knowledge for comprehension.
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Casual Readers
Not suitable for individuals seeking light reading or general marketing information without academic intent.
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Non-Marketing Disciplines
Limited value for professionals outside the marketing field, as the content focuses primarily on marketing management.
產品敘述
Framework for Marketing Management 6th Edition
有疑問？ 與我們聊天
客戶問題＆回答
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題:
What is the difference between this book and Kotler and Keller's fifteenth edition of Marketing Management?
回答: This book is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management. -
題:
Who can benefit from reading this book?
回答: Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. -
題:
What is the focus of this book?
回答: The focus of this book is on the realities of 21st century marketing and approaches marketing from a current standpoint. -
題:
How long will shipping to Miami, FL take?
回答: 7 days
Marketing Editorial Review
The Framework for Marketing Management 6th Edition is a textbook with clear and concise content that provides valuable information for marketing students. However, some reviewers have mentioned issues with the print quality and outdated examples. Overall, it is a useful resource for learning marketing concepts.
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優點
- Clear and concise content
- Provides valuable information for marketing students
- Great addition to marketing class
缺點
- Spotty print quality
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特色和優勢
- Efficient coverage of current marketing management practices
- Short yet thorough text perfect for supplementing simulations, projects, and cases
- Approaches marketing from a current standpoint
- Focuses on the realities of 21st century marketing
- Modernizes marketing strategies to comply with 21st century standards