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Agentic CRM: The Five-Step Method: How the Best Brands Turn Their Customer Data Into a Growth Engine
物品 #: 243473745

Agentic CRM: The Five-Step Method: How the Best Brands Turn Their Customer Data Into a Growth Engine

物品 #: 243473745

HKD 91

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What Stands Out

Data-Driven Growth
Empowers brands to leverage customer data effectively, transforming insights into actionable strategies that drive exponential growth in sales and customer engagement, setting businesses apart in competitive markets.
Five-Step Framework
Offers a structured approach to CRM, guiding brands through a proven method to maximize customer relationships, enhance satisfaction, and streamline processes, ensuring sustainable business development.
Comprehensive Insights
Provides deep analytical insight into customer behaviors and preferences, enabling brands to tailor their marketing and sales tactics to meet evolving consumer demands, enhancing overall customer experience.

產品詳情

Shop Agentic CRM: The Five-Step Method: How the Best Brands Turn Their Customer Data Into a Growth Engine online at a best price in 香港. B0H6M2RFT5
  • This book captures what modern CRM should really be: a business growth engine built on trusted customer data, meaningful measurement and continuous optimisation. A practical playbook for everyone who wants to move beyond campaigns and create lasting customer value.Christiane Konrad, VP CRM & Customer Service, RTL Germany GmbHThis is the playbook I wish I'd had when I started in CRM. Practical, no fluff, built from real work.Yap Dai Jin, Customer Growth Lab, Yum! BrandsIt is one of the clearest, most practical books on CRM I have read, and it completely changes how you think about customer growth. I would recommend this book to every one of my teams globally. Gemma Brockbank, Group Head of CRM and Loyalty, KingfisherPeople think CRM is email. It is not. Behind every email is an email address. Behind every email address is a person. And underneath every CRM platform is a data warehouse that holds the cleanest view of your customers you will ever have. That database is the most valuable asset your company owns. Most agencies send the emails. This book shows you how to grow your customers.Agentic CRM: The Five-Step Method is the methodology behind more than 200 customer engagement programmes for some of the largest global brands in quick-service restaurants, fuel and fintech. Built over eight years by Massive Rocket, one of the first agentic CRM agencies in the world, the method was never designed on a whiteboard. It grew out of the work.Five steps. Fix the data. Fix the reports. Plan campaigns that make money. Run the campaigns. Show the money. A loop, not a funnel, where each cycle compounds on the last.Written by Thierry Sequeira, CEO of Massive Rocket and the Massive Rocket team, for the marketing leaders, CRM teams and technical marketers who know their programme should be driving growth but cannot prove it. If your CRM is measured in open rates instead of incremental revenue, if your platform is running at a fraction of its capability, or if the word AI has made everyone around you anxious without making anyone more effective, this book is for you.
Publisher Independently published
Publication date 22 Jun. 2026
Language English
Print length 72 pages
ISBN-13 979-8184246260
Item weight 90 g
Dimensions 13.97 x 0.43 x 21.59 cm

Who Should Buy?

Suitable For
  • Marketing Teams

    Ideal for marketing professionals seeking to leverage customer data to enhance branding and campaign effectiveness.

  • Data Analysts

    Suitable for analysts wanting to transform complex data sets into actionable insights that drive business growth.

  • Small Business Owners

    Perfect for entrepreneurs looking to utilize customer data to streamline operations and foster customer engagement.

Not Suitable For
  • Large Corporations

    May not suit large enterprises with established systems and processes already in place for data management.

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E-business Editorial Review

Agentic CRM: The Five-Step Method: How The Best Brands Turn Their Customer Data Into A Growth Engine is a comprehensive guide focused on utilizing customer data effectively for brand growth. The book is independently published, features 72 pages of insightful content, and targets English-speaking readers with a publication date set for June 22, 2026. Its concise dimensions make it easy to handle and refer back to. The emphasis on actionable strategies to leverage data establishes it as an essential resource for brands looking to enhance their customer relationship management.

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優點

  • Independent publication ensures unique insights
  • Concise 72-page format enhances readability
  • Covers actionable growth strategies
  • Focus on customer data optimization
  • Suitable for English-speaking audiences

缺點

  • Niche audience may limit broader appeal

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