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Agentic CRM: The Five-Step Method: How the Best Brands Turn Their Customer Data Into a Growth Engine
89% of respondents would recommend this to a friend
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What Stands Out
產品詳情
- This book captures what modern CRM should really be: a business growth engine built on trusted customer data, meaningful measurement and continuous optimisation. A practical playbook for everyone who wants to move beyond campaigns and create lasting customer value.Christiane Konrad, VP CRM & Customer Service, RTL Germany GmbHThis is the playbook I wish I'd had when I started in CRM. Practical, no fluff, built from real work.Yap Dai Jin, Customer Growth Lab, Yum! BrandsIt is one of the clearest, most practical books on CRM I have read, and it completely changes how you think about customer growth. I would recommend this book to every one of my teams globally. Gemma Brockbank, Group Head of CRM and Loyalty, KingfisherPeople think CRM is email. It is not. Behind every email is an email address. Behind every email address is a person. And underneath every CRM platform is a data warehouse that holds the cleanest view of your customers you will ever have. That database is the most valuable asset your company owns. Most agencies send the emails. This book shows you how to grow your customers.Agentic CRM: The Five-Step Method is the methodology behind more than 200 customer engagement programmes for some of the largest global brands in quick-service restaurants, fuel and fintech. Built over eight years by Massive Rocket, one of the first agentic CRM agencies in the world, the method was never designed on a whiteboard. It grew out of the work.Five steps. Fix the data. Fix the reports. Plan campaigns that make money. Run the campaigns. Show the money. A loop, not a funnel, where each cycle compounds on the last.Written by Thierry Sequeira, CEO of Massive Rocket and the Massive Rocket team, for the marketing leaders, CRM teams and technical marketers who know their programme should be driving growth but cannot prove it. If your CRM is measured in open rates instead of incremental revenue, if your platform is running at a fraction of its capability, or if the word AI has made everyone around you anxious without making anyone more effective, this book is for you.
| Publisher | Independently published |
| Publication date | 22 Jun. 2026 |
| Language | English |
| Print length | 72 pages |
| ISBN-13 | 979-8184246260 |
| Item weight | 90 g |
| Dimensions | 13.97 x 0.43 x 21.59 cm |
Who Should Buy?
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Marketing Teams
Ideal for marketing professionals seeking to leverage customer data to enhance branding and campaign effectiveness.
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Data Analysts
Suitable for analysts wanting to transform complex data sets into actionable insights that drive business growth.
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Small Business Owners
Perfect for entrepreneurs looking to utilize customer data to streamline operations and foster customer engagement.
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Large Corporations
May not suit large enterprises with established systems and processes already in place for data management.
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E-business Editorial Review
Agentic CRM: The Five-Step Method: How The Best Brands Turn Their Customer Data Into A Growth Engine is a comprehensive guide focused on utilizing customer data effectively for brand growth. The book is independently published, features 72 pages of insightful content, and targets English-speaking readers with a publication date set for June 22, 2026. Its concise dimensions make it easy to handle and refer back to. The emphasis on actionable strategies to leverage data establishes it as an essential resource for brands looking to enhance their customer relationship management.
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優點
- Independent publication ensures unique insights
- Concise 72-page format enhances readability
- Covers actionable growth strategies
- Focus on customer data optimization
- Suitable for English-speaking audiences
缺點
- Niche audience may limit broader appeal
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HKD 91
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