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258277584
Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems (World Politics
物品 #:
258277584
HKD 1427
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This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies.
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產品詳情
- Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards.This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.
| Publisher | Routledge |
| Publication date | 21 Feb. 2019 |
| Edition | 1st |
| Language | English |
| Print length | 134 pages |
| ISBN-10 | 1138370126 |
| ISBN-13 | 978-1138370128 |
| Item weight | 340 g |
| Dimensions | 15.88 x 1.27 x 23.5 cm |
| Part of series | World Politics and Dialogues of Civilizations |
產品敘述
Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems (World Politics and Dialogues of Civilizations)
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Political Science Editorial Review
Digital Value Migration In Media, ICT And Cultural Industries: From Business And Economic Models/Strategies To Networked Ecosystems provides a thorough exploration of transformative business practices across media and technology sectors. The book, published by Routledge, presents insights into evolving economic models and strategies that impact cultural industries. With a print length of 134 pages, it dives into the nuances of networked ecosystems that are essential for modern enterprises. The first edition, published on 21 Feb. 2019, is in English and weighs a manageable 340 g, making it a valuable addition to any scholar's library in the field of World Politics and Dialogues of Civilizations.
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優點
- Insightful exploration of digital transformation
- Focus on media and cultural industries
- First edition published in 2019
- Concise 134 pages for quick understanding
- Part of a well-regarded series
缺點
- Limited to specific industries discussed in the book
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HKD 1427
現在訂購，約可在下列時間收貨： 星期六, 十月 24
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特色和優勢
- Explore dynamic changes in digital media and ICT sectors.
- Gain insights from expert scholars and industry practitioners.
- Understand the impact of digital value migration on media companies.
- Learn about the driving forces in global hypercompetitive markets.
- Ideal for academics, business professionals, and media policymakers.
- Facilitates a deeper understanding of media economics and strategy.
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